Promoting your website - directory listings

One of the best ways that you can promote your website to Search Engines like Google, Bing and Yahoo is to be listed in relevant web engines

Directories can be local, regional, national and international and it depends where you see your client market where you decide to get listed.

Directories also exist for specific groups, for example, do a search in Google for 'accountancy + directory' and you will find dozens of potential sources.

Free or Paid? This is a difficult one because it depends very much on the size of your market and the competition that exists. As a general rule we would recommend that you first take up any Free offerings/listings before paying for a listing and then only with those that appeared on the front page of any search results.

Whichever way you go try to keep a check on where new/potential clients have found you so that you can guage the effectiveness of your listings.

Where to start? To help get our clients promote their website Zenith Hosting supplies a list of relevant directories why not join us and get yours now?

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EU Cookie Directive

The new EU cookie law that came in to force on 26th May 2012 has caused lots of discussion. From that date all websites must obtain explicit consent before leaving behind any cookies (reading files) on user's computers and the use of such cookies needs to be made obvious to users.

It's not obvious though how this is going to be policed and also apparent that many 'official' websites are as yet still to comply. Many appear to be waiting on 'test cases' to start appearing in the courts before making a move.

Read more: EU Cookie Directive

Do you need a dedicated Mobile Website?

Ismartphonen February 2010 Google adopted a new strategy that the company's focus is now more on smartphones than on desktops. Eric Schmidt summed this up with a new motto: "Mobile First". Google developers started to create versions of new services for smartphones before creating ones to run on PCs. At that time the global smartphone penetration reached a average of 15% (2009). Two years later, we talk about a global smartphone penetration of 30% (2011). Only in 2011, nearly 500 millions smartphones were shipped.

There will be one mobile device for every person on the planet by 2015.

The mobile market is experiencing exponential growth. With the advance of technology, the growth of the smart phone and introduction of the mobile tablet, we have seen an unbelievable explosion in growth of mobile device sales and usage.

Read more: Do you need a dedicated Mobile Website?

Hackers reveal 10 PC security mistakes we ALL make

Yahoo! News – Thu, Sep 13, 2012

Anonymous supporters: But we all play into the hands of hackers, by making elementary ...No one knows security mistakes better than hackers - because for them, tiny errors in security are the 'keys' that allow access to home PCs and office computer systems.

And hackers are clear about one thing. Computer users make mistakes all the time - and often the same ones, over and over again. Two hackers - one 'ethical hacker', who tests computer systems by attempting to break into them, and one ex-hacker who now works in security - lay bare the ten errors that crop up most often.

'People are too trusting,' says Tom Beale, who has worked as an 'ethical hacker' for 10 years, protecting corporate and government systems by finding weaknesses.

'The human element is always the weak link in the chain. People are very easily distracted - and particular attackers prey on that.'

'People are just getting more and more stupid,' says Cal Leeming, an ex-hacker who was convicted for a cyber crime, but now works in computer security.

'They want their stuff to be protected, but they expect someone else to do it for them. People don't want to know. Even for companies, computer security isn't a priority, because it's not a primary source of income. It's only once the company's been hit that they realise, "Oh we should have paid more attention than that".'

1. Don't use the same username everywhere
'People often upload photos of themselves to an online library, say,' says Cal Leeming, a former hacker who works in security at Simplicity Media, 'But they use a username they use on other sites. They don't realise that people can use Google to connect them across all the different worlds they visit, and then work out a way in.'

Read more: Hackers reveal 10 PC security mistakes we ALL make

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